5 things a good website can do for you

First impressions matter, and yeah, a website can make you look like a rockstar but it can make you look like you’re a bit dodgy too. And when people pretty much Google before they buy anything, a professional-looking site that had some time spent on it is far more likely to build trust and credibility. I can’t stress this enough, clear info about your products, services, and values all adds up and helps potential customers feel confident about doing business with you. They’re giving you their money after all, so don’t they deserve to feel confident about that before they even make an enquiry?

A good website is your 24/7 shop window, we know this. But what does that mean nowadays? Most people think that a contact us page will do it. People will just get in touch if they want to know something. No. They wont. They’ll go to the next website that does. Make sure it’s a hub where visitors can find info, ask questions, and leave feedback. Features like contact forms, live chat, and FAQs make it super easy for customers to get the help they need without picking up the phone, but answering their question and signposting what to do to get their solution is much better. Plus when you factor in voice search and AI, you need to be confident that if you ask an AI or Voice assistant “What do My Company Ltd do?” that the answer is a true reflection.

A well-optimised site can boost your search engine rankings, making it easier for folks to find you on Google. Wow. I’m out here with the big hitters… But it’s true. If you make it clear what you do, who for and how, you will start to appear in searches that you hadn’t even considered. Things don’t have to be seen as over complicated, most of the time it just takes someone like us to help you clarify things and get the technical and the customer facing stuff up to scratch.

With the right tools, your website can be a goldmine of data and I love data. Analytics can track metrics like visitor numbers, page views, and conversion rates. This data helps you understand what’s working and what’s not, so you can make smart decisions to improve your site and overall business strategy.

It’s the always on, super enthusiastic and knowledgeable sales person. And it’ll host your blog where you can highlight that you know your stuff. It’ll showcase customer testimonials, and even link back to those social media posts your hate coming up with. Generating leads or sales is the most obvious one of course, but it’s often the only one people think about…

Imagine the always on, super enthusiastic and knowledgeable sales person is a bit limited. They’re your website personified and they’re meeting someone for the first time… Is this how it would sound?