About Us

Empowering Small Businesses

Founded in the North West of England, our company was born out of a desire to simplify and streamline processes for small businesses that feel like they’re swimming in custard and just completely overwhelmed.

We want to give our clients the tools to handle the stuff that they’re stuck juggling so they can focus on what truly matters – creating better things for themselves and others.

The black outline of a rocket icon symbolising innovation and new product development services.

Join us on the journey

Contact us today to schedule a free 45-minute consultation, and let us help you create better things too.

What Sets Us Apart

At Create Better Things, it’s a combination of our expertise, our interest in innovation, and our genuine straight talking approach. Which to be fair is what most of our clients appreciate in a world full of “schmoozey” BS. 🙄

We understand that every business is unique, and we tailor solutions to you.

We love staying up-to-date with the latest trends and technologies (we’re a bit geeky if you didn’t notice), and that allows us to give our clients a competitive edge.

We believe in relationships built on trust, transparency, and open communication, ensuring that our clients feel supported.

We’re honest about what they actually need, not what they think they should have.

Our Achievements

We’ve already hit some fantastic milestones:

  • Streamlined business operations through automations and business system integrations. Fancy words that basically helped our clients to focus on their business and work more efficiently.
  • Developed marketing plans that have drove engagement and growth for small businesses in the UK.
  • Fixed Technical SEO errors for a client that was banging their head against the wall. Got content indexed and made sure it worked well on Search Engine Results Pages and improved their website visibility. Got called a SEO Superhero
  • Built responsive, visually appealing websites on platforms such as WordPress and Squarepace that provide excellent user experiences and complement the company brand. Ultimately helping to increase conversions.
  • Performed SEO audits that have helped clients identify and address areas for optimisation. Making sense of what can feel overwhelming.
  • Crafted well-researched, SEO-focused content that resonated with target audiences, resulting in increased brand awareness and customer loyalty.

Our Mission and Vision

Our mission is to empower businesses and individuals to achieve their fullest potential. Providing top-quality services that drive growth and success for our clients.

We want to create a positive impact in the market while staying true to our brand values of innovation, honesty, and teamwork.

We understand the importance of efficiency in today’s fast-paced business world. That’s why our professional services are designed to simplify and speed up processes that would otherwise consume valuable time.

Commitment to quality and return on investment is key to us building long-term relationships.

Ignite ideas, Lighten the load, Optimise presence, Create a better business

Our Core Values

  • Innovation:
    We are dedicated to continuously exploring and implementing innovative technologies.
  • Honesty:
    We value honesty as the foundation of strong relationships, and we are committed to being truthful, reliable, and accountable in our interactions, always putting the best interests of our customers first.
  • Teamwork:
    We believe that collaboration, communication, and trust is essential.
  • Quality:
    We don’t like faff or fluff, just work that means something and makes a positive difference.

The Create Better Things Team

Create Better Things was founded by Sam Roberts, a seasoned professional with a wealth of knowledge and a hands-on approach combined with over 20 years of experience in SEO, content planning, marketing, business systems and automations.

Armed with her mantra “either find a way or make one” throughout her career, Sam saw that her skills (and mantra) were needed by small businesses now more than ever, and decided to brave setting up her own company.

But she’s not alone! Sam has assembled a team of like-minded people who shared her vision of creating better things.

Alongside Sam are a host of amazing people.

Coaches, Shopify Partners, Hosting companies, Developers, Designers, Production companies, the list goes on!

So you know for sure that we will be able to either find a way or make one.

These guys know us!

We work with these amazing companies too.

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