One aim.
Create Better Things.

Ignite ideas, Lighten the load, Optimise presence.

Small Business Consultant for Marketing, Operations & Automations

Create a better business.

Unlock Your Business Potential with
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Hi! I’m Sam,

I’m the geek behind the scenes. That’s me and Oscar in the picture, you’ll hear a lot about him, but let’s cut to the chase, what do I do?

In short, I fix the thing.

I Create Better:

What is Create Better Things

Support for Small Businesses

websites

Need one?
Want a new one?
Need Hosting?
Not even sure?

seo

An absolute favourite.
We’re the weirdos that love Technical SEO and all the stats.

automations

If your systems don’t talk to each other, or if you just hate repeating yourself,

marketing

Sam’s been in Marketing for more than 20 years (she had an easy paper round).

insights

Sick of not knowing what the thing is, how the thing does, or if the thing works.

NOTION

Notion is our happy place. It’s how we make sense of all the projects and our own lives. Ask how we can help!

Have a snoop at some of the stuff we’ve been up to. We try to update it as much as possible…

We’re real humans!
Speak to us, we don’t bite

Blogs, News and Blather

Understanding the Role of Title Tags in SEO

Understanding the Role of Title Tags in SEO: Insights from Google

Marketing Knowhow

In the ever-twisting world of SEO, small business owners need to keep their finger on[…]

The Future of SEO - How AI and SearchGPT Are Changing the Game

The Future of SEO: How AI and SearchGPT Are Changing the Game

Marketing Knowhow

With OpenAI’s SearchGPT now in the mix, Google’s long-standing dominance is facing its biggest challenge[…]

ADHD and Multitasking: Juggling Like a Pro

Help for your MindMarketing Knowhow

ADHD and multitasking – the “will they, won’t they” of the real Neurodivergent world.

SEO Tips for Beginners

SEO Tips for Beginners

Marketing Knowhow

Search Engine Optimisation (SEO) is a must-have for anyone keen to boost their website’s visibility and attract more visitors.[…]

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What We Do:
The Short(ish) Version

I mean, it’s a lot.

Sometimes too much, but I love being able to make a positive difference with the skills I’ve mastered.
(Create Better Things if you will…)

And that’s why it works.

Automations & Integrations

“A superhero talent for tools and systems, whether it’s creating proposals in Notion or clever automations”

How can Automations help your business?

Automation can be a game changer for your business. It frees up time!

Plus, it boosts efficiency, cuts costs, and ensures consistency.

In short, it’s about working smarter, not harder!

See Also:
Website Design

“Goes the extra mile in any task she is asked to undertake.”
“Quality work in a quicker than expected time frame”

Why the right website matters

it’s the heartbeat of your business.

It builds trust, showcases your brand, and serves as a 24/7 sales tool.

Without one, you risk looking outdated or unprofessional. Plus, with the right SEO and user experience, your website can attract new customers, boost credibility, and even help you compete with industry giants.

See Also:
Search Engine Optimisation

“Sam flew in and sorted it. In fact, she sorted 660 PAGES! Which means I’m now getting more traffic!”

What’s the fuss about SEO?

SEO (Search Engine Optimisation) is all about making sure your business gets found online.

Attract organic traffic, build brand visibility, and ultimately drive sales without paying for ads.

SEO helps you rank higher in search results, which means more people see your website, trust your brand, and are more likely to convert into customers. Plus, with the rise of AI and user-focused algorithms, search engines are getting smarter at understanding what users really want.

Having a solid SEO strategy is crucial for staying competitive in the digital world

See Also:
Access to Work & Neurodivergent Support

You don’t have to struggle on.
Come to a company that gets it.

There’s a lot of help available

Here’s just a few things I’ve helped clients with:

Project Management
Task Prioritisation
Focus and Productivity
Paperwork and Filing
Scheduling and Reminders
Email Management

I have ADHD and learning what works and doesn’t has been a life saver.

Let me help you get things on track.

See Also:
Content & Copy

“Not only does she know her stuff, she gives everything 110% and works hard to get the best results.“

Speak to your customers not at them

Creating meaningful, two-way interactions rather than bombarding them with one-sided messages.

Customers today expect more than just sales pitches. They want to feel heard, understood, and valued.

How you talk in proposals, contracts, websites, emails and of course on social media matters.

Bring authenticity to the table.

See Also:
Social Media & Campaigns

“Diligent towards her work and sincere for the brand. A master of Social Media and Branding.”

Social Media Planning the right way

It’s about being intentional and focused.

We’ll set SMART goals (Specific, Measurable, Achievable, Relevant, and Time-bound) that align with your objectives.

We’ll look at your target audience and the platforms where they are most active.

Finally, you’ll be able to track your performance in an easy way to see what’s working and tweak your strategy as needed.

Social media success is a marathon, not a sprint, so be patient and stay adaptable!

See Also:
Reports & Analytics

“Very organised, focussed and can be relied on to get the job done.”

If you can’t know, then you don’t know

Looking at reports that don’t make sense, doesn’t help you or your business.

You’ll see a lot that we LOVE a spreadsheet. And we’re pretty good at making sense of the nonsense.

Get the facts so you can go forward with confidence.

Website Hosting

“Dedicated to her clients and a creative problem solver. I’d recommend her to anyone”

Lost in a maze of Wix way to go and don’t know if your space even needs to be square…

Hosting, design, all the blather you don’t like to deal with. No problem.

Ask, we can probably help!

“One of the best ears that I have had the pleasure of working with . Empathy in abundance and just a generally pleasant human being.”

Create Better Things Sam Roberts
Create Better Things Support
Create Better Things Surviving Work
Create Better Things Sam and Oscar 2